Portal leads go to whoever calls first
The same buyer is sent to several agents, so you race on speed before you’ve built any trust.
Real Estate · United States
Real Estate Marketing Agency for US Agents and Teams
SEO, Google Ads, Meta Ads and follow-up built for agents, teams and brokerages. We win you seller and buyer leads that are only yours, keep them warm until they’re ready, and track every lead to the closing.
What’s included
- Real estate SEO and Google Maps
- Google Ads for realtors
- Meta Ads
- Follow-up that lasts months
- Lead and closing tracking
- cost per lead for a local service client in one month
- −79%
- phone calls in 30 days for a local service business
- 630
- ROAS for a US online store
- 25.2×
- ROAS for an online booking business
- 5.5×
Quick answer
What does a real estate marketing agency do?
A real estate marketing agency helps agents, teams and brokerages get more listing and buyer clients of their own. That usually means local SEO and your Google Business Profile, Google Ads for seller and home value searches, Meta Ads for listings and your brand, and email and text follow-up for leads who won’t move for months. A good agency also tracks which leads become appointments and closings, so your budget follows commissions, not clicks.
- US click cost, “sell my home”
- $50–$145 (Google Keyword Planner, 2025–26)
- Average cost per lead, real estate
- $102.51 (LocaliQ, 2026)
- Time to first paid leads
- Days to 2 weeks after launch
- Time for SEO and Maps rankings
- Usually 3–9 months
Sound familiar?
Does this sound like you?
Most agents who call us have tried portal leads, lead companies or an agency before. If any of these are familiar, you’re in the right place.
Your leads are browsers, not movers
Most buyer inquiries are months or years from a move, and they cost the same as serious ones.
Leads go cold before anyone follows up
A lead from March is ready in September, and by then they’ve met another agent.
Your brokerage owns your website and your leads
Leave the brokerage and your online presence stays behind.
Nobody can tell you which ads led to a closing
Closings happen months later, and by then nobody remembers where the client came from.
What we do
Marketing services for real estate agents and teams
We build the marketing your listings and closings actually come from, and connect every piece to the same tracking.
Real estate SEO and Google Maps
Neighborhood and market pages written by a local expert, a complete Google Business Profile and a steady flow of reviews, so sellers and relocating buyers find you, not only the portals.
- Local SEO
- Google Business Profile
- Reviews
Google Ads for realtors
Separate campaigns for sellers, home value searches and buyers, set up within Google’s housing ad rules, with strict blocking of renters, job seekers and FSBO searches.
- Search
- Seller leads
- Negative keywords
Meta Ads
Listings, video tours, open houses and just-sold posts shown to people in your market under Meta’s housing ad rules, plus retargeting for everyone who viewed a listing.
- Housing category
Follow-up that lasts months
Email and text follow-up with new listings, market updates and home value reports, so you’re the agent they call when they’re finally ready.
- SMS
- Nurture
Lead and closing tracking
Tracked calls and forms, lead sources in your CRM, and appointments and closings sent back to Google Ads and Meta.
- Call tracking
- GA4
- Offline conversions
Home value and listing pages
Fast, mobile-first pages for home valuations, seller guides and featured listings, with a short form and your reviews above the fold.
- Home valuation
- Seller pages
Google Ads & Meta Ads
Google Ads and Meta Ads for real estate agents
Real estate demand comes in two kinds. A homeowner searching “sell my home” or “how much is my house worth” is a possible listing. A buyer scrolling homes for sale may not move for a year. Seller searches are worth far more to an agent, so they get their own campaigns and budget, while Meta Ads and follow-up keep buyers warm until they’re ready.
- Separate campaigns for sellers, home value searches, buyers and relocation, each with its own budget and landing page.
- Seller searches cost the most: US top-of-page bids for “sell my home” reach $145, so every click lands on a page built for sellers.
- Home value searches cost only a few dollars a click and bring homeowners thinking about selling.
- Campaigns set up within Google’s and Meta’s housing ad rules, which limit targeting by age, gender and ZIP code.
- Blocking from day one for renters, FSBO sellers, license courses and portal searches such as Zillow and Redfin.
- Meta Ads for listings and retargeting, so buyers who aren’t ready yet still see your name every week.
Keywords
Real estate keywords we bid on, and the ones we block
Half of good real estate PPC is what you don’t pay for. These examples come from US search data for real estate.
We bid on
We block
sell my house near me
sell house by owner, fsbo
sellers agent near me
real estate license course, realtor salary
how much is my house worth
zillow, redfin, trulia
best real estate agent near me
apartments for rent, rent to own
first time home buyer [city]
mortgage lenders, home loan rates
listing agent near me
commercial property for lease (unless you do it)
Cash-offer searches like “sell my house fast for cash” cost up to $170 a click and usually belong to investors, so we only bid on them if you run a cash-offer program. “Homes for sale near me” gets huge volume but is dominated by portals, so it stays in a small, tightly targeted campaign.
Benchmarks
Real estate marketing benchmarks and budget
Seller clicks cost many times more than buyer clicks, and closings take months, so your budget has to be planned around cost per appointment and per closing, not cost per lead.
What US real estate clicks cost
Google’s estimated top-of-page bid ranges, United States, Sep 2025 to Aug 2026.
| Search | Low | High |
|---|---|---|
| sell my home | $49.51 | $145.19 |
| sell my house fast | $14.57 | $106.11 |
| sellers agent near me | $17.56 | $84.03 |
| listing agents near me | $6.82 | $38.79 |
| best real estate agent near me | $6.49 | $28.53 |
| real estate agent near me | $4.79 | $23.49 |
| first time home buyer | $2.24 | $9.42 |
| how much is my house worth | $1.65 | $9.12 |
| homes for sale near me | $0.07 | $1.35 |
Source: Google Keyword Planner. Real prices depend on your city, season and ad quality.
Industry averages, real estate
- $3.22
- average cost per click
- 3.70%
- average conversion rate
- $102.51
- average cost per lead
- 7.61%
- average click-through rate
Source: LocaliQ 2026 Search Advertising Benchmarks, US, Apr 2025 to Mar 2026. Averages mix buyer and seller searches; seller leads cost more.
A worked example
Your numbers will differ.
- Monthly ad budget$2,500
- Average click cost$6
- Clicksabout 415
- Landing page conversion rate4%
- Leadsabout 17, at about $150 each
- Leads that book an appointment25% → 4
- Appointments that close (over the next months)1
One closing often pays for many months of ads, but it can take months to arrive. That’s why we measure cost per appointment early, cost per closing over time, and keep every lead in a follow-up sequence.
Try your own numbers in the budget calculatorTypical monthly ad budgets
| Business | Size | Monthly ad spend |
|---|---|---|
| Solo agent | 1 agent | $1,000–$2,500 |
| Team | 2–10 agents | $2,500–$6,000 |
| Large team or brokerage | 10+ agents | $6,000+ |
Ad spend only, before management fees. Seller campaigns need more budget than buyer campaigns; these ranges are our starting guidance.
How our fee works
- A flat monthly management fee based on what you need, never a percentage of your ad spend.
- Your ad budget is paid straight to Google and Meta, and you own the accounts.
- A 3-month start, then month to month.
- Your exact fee comes with your free audit.
Tracking
From click to closing: how we track it
Ad platforms happily report “leads” that never pick up the phone. We track every lead through to the closing, so the ads learn from real commissions.
-
01
Every call and form is tracked
Tracked phone numbers and forms show which campaign and keyword brought each lead, and spam is filtered out.
-
02
Every lead is graded
Seller, buyer or renter, timeline and price range, so you see which leads are real clients, not just how many came in.
-
03
Appointments and closings flow back from your CRM
From tools like Follow Up Boss, kvCORE or Lofty, or a simple sheet if that’s what you use.
-
04
Google Ads and Meta bid toward appointments
Once enough appointments are recorded, bidding optimizes for the leads that meet you, not the ones that never answer.
Before you hire
How to choose a real estate marketing agency
Ask any agency these five questions before you sign. The answers tell you more than their sales deck.
-
Do I own my ad accounts, website, CRM and leads?
If you leave the agency, or your brokerage, you should keep everything.
-
Are the leads only mine?
Leads sold to several agents turn into a race on speed and commission.
-
How do you charge?
A flat fee keeps the agency focused on your results. A percentage of ad spend rewards them for spending more.
-
Can you show me cost per appointment and per closing?
Cost per lead alone hides how many leads ever answer the phone.
-
How do you follow up with leads who aren’t ready?
Most real estate leads take months. Ask what happens after the first call.
JuvioX is a Google Partner. Google confirms we meet its requirements for account performance, ad spend managed and certified Google Ads specialists.
Google Partner Verify on GoogleResults
Results from our client accounts
Real accounts, real numbers from local businesses and online sellers.
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- phone calls
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Client feedback
What our clients say
Insights
Real estate marketing guides
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Google Ads Offline Conversion Tracking: CRM, GCLID & Qualified Lead Guide for 2026
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FAQ
Real estate marketing FAQs
How much should a real estate agent spend on marketing?
Many solo agents running ads spend $1,000–$2,500 a month, and teams more, plus a management fee. Seller campaigns need a bigger budget than buyer campaigns because the clicks cost more. Start with the lead type you want most, then scale what books appointments.
How much do real estate leads cost?
The real estate average is about $103 per lead from search ads (LocaliQ, 2026), but seller leads cost much more than buyer leads. US top-of-page bids for “sell my home” reach $145 a click. Cost per appointment and per closing tell you more than cost per lead.
Do Google Ads work for realtors?
Yes, especially for seller and home value searches, where people are close to a decision. They work best with a page built for that search, fast follow-up and a long nurture sequence. Buyer searches for homes for sale are dominated by portals, so they need a smaller, tighter campaign.
Are Facebook and Instagram ads good for real estate?
Yes, for listings, video tours, open houses, just-sold posts and retargeting. Housing ads must run under Meta’s housing ad rules, which limit targeting by age, gender and ZIP code, so the creative and your audiences of past visitors do more of the work.
Are Zillow and other portal leads worth it?
They can fill your pipeline, but the same buyer is often sent to several agents, prices keep rising and the relationship starts with the portal. Leads from your own website, ads and Google Business Profile cost more to build but belong only to you.
How do I get more listing leads?
Run seller and home value campaigns with their own landing pages, publish neighborhood market updates, ask for reviews after every closing and stay in touch with past clients by email. Home value searches cost only a few dollars a click and reach homeowners thinking about selling.
How long does it take for a real estate lead to close?
Often months. Some sellers and buyers are ready in weeks, but many take six months or more. That’s why we judge early results on appointments and keep every lead in a follow-up sequence until they’re ready.
Does SEO work for real estate agents?
Yes, for neighborhood, relocation and selling guides, and for your Google Business Profile in the map results. Portals dominate searches for listings, so local expertise is where agents win. Clear results usually take 3–9 months.
Last updated: September 2026
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