Core automated flows
Welcome, browse and cart abandonment, post-purchase and win-back flows built and tested.
- Welcome
- Abandonment
- Post-purchase
Email & lifecycle marketing
Turn one-time buyers into repeat customers
Acquisition gets harder every year. We build the email and SMS flows, segments and campaigns that nurture leads, bring customers back and increase lifetime value.
Quick answer
What is lifecycle marketing?
Lifecycle marketing sends the right message to a customer or lead based on where they are in their relationship with a business, from first signup to first purchase, repeat purchase and win-back. It is usually delivered through automated email and SMS flows, supported by segmentation and regular campaigns, to increase conversion and customer lifetime value.
- Channels
- Email and SMS
- Platforms
- Klaviyo, Mailchimp, HubSpot and similar
- Measured by
- Revenue per recipient, repeat rate, lifetime value
What we build
Flows and campaigns for every stage
Automated flows do the heavy lifting; campaigns add timely offers and stories.
Segmentation
Segments based on behavior, purchase history and engagement for more relevant messages.
- RFM
- Engagement
- Lists
Campaigns
A regular campaign calendar with launches, education and offers that fit your brand.
- Calendar
- Copy
- Design
Deliverability
Domain authentication, list hygiene and sending practices that keep emails out of spam.
- SPF
- DKIM
- DMARC
Why it works
Revenue from customers you already have
01
Higher lifetime value
Customers buy again, and more often, when follow-up is timely and relevant.
02
Always-on revenue
Automated flows keep selling around the clock without extra ad spend.
03
Better paid media returns
Retention revenue lets you afford to spend more to acquire each new customer.
How we work
From audit to always-on revenue
-
01
Audit
We review your list, flows, campaigns, deliverability and revenue attribution.
-
02
Plan
A flow map, segmentation plan and campaign calendar prioritized by revenue impact.
-
03
Build
We write, design and build the flows and templates, then test them end to end.
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04
Optimize
Ongoing campaigns, A/B tests and monthly reporting on email-driven revenue.
Email revenue calculator
How much revenue should email bring in?
Automated flows keep earning from customers you already paid to acquire. Compare your email revenue today with a target share.
FAQ
Email marketing questions
Which email platform should I use?
For ecommerce we usually recommend Klaviyo. For B2B and service businesses, the email tools inside your CRM often work well. We can work with your current platform.
How often should I email my list?
It depends on your audience and offer. Automated flows run continuously, and most brands send campaigns weekly to fortnightly, adjusted by engagement.
Do you write and design the emails?
Yes. We handle strategy, copy, design and build, and you approve before anything goes live.
Keep exploring
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Search, Shopping and Performance Max campaigns built around profitable demand.
Free growth audit
Ready to grow with clarity?
Tell us about your goals. We'll reply within one business day with where you're losing money and what to fix first.
- Campaign and funnel review
- Tracking and data check
- Prioritised next steps
No obligation. No spam. Just clear next steps.