Practical Google Ads, tracking and growth guides from the team running the accounts.
Performance Max is Google Ads at its most automated - but “automated” does not mean “hands off.” The campaign can use Google AI across bidding, targeting, creative combinations and inventory, while the advertiser still defines the business goals, conversion signals,…
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Google Search Ads can put your business in front of people at the exact moment they are actively looking for a product,…
Keywords are what you tell Google you want to target. Search terms are what people actually searched before your ad appeared. The…
Negative keywords are one of the most powerful control layers in Google Ads because they tell the platform which search demand you…
Google Ads keyword match types control how closely a person’s search can relate to a keyword before your Search ad becomes eligible…
Google Ads keyword research is not the process of downloading the biggest possible keyword list. It is the process of identifying the…
A good Google Ads structure is not the account with the most campaigns, the most ad groups, or the most granular keyword…
A lower Google Ads cost per lead can be good. It can also be completely misleading. If a campaign cuts CPL from…
Google Ads CPC tells you how much you pay, on average, for ad clicks—but a low CPC does not automatically mean a…
Google Ads does not have one fixed price. What you pay depends on the auctions you enter, the competition for those auctions,…
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