Your leads are shared with three other remodelers
The homeowner hears four pitches before you’ve measured the room, and the cheapest bid sets the price.
Remodeling · United States
Remodeling Marketing Agency for US Remodelers
SEO, Google Ads and Meta Ads built for kitchen, bath and whole-home remodelers. We bring in homeowners who are ready for a quote, follow up through the long buying cycle, and track every lead to the signed project.
What’s included
- Remodeling SEO and Google Maps
- Google Ads for remodelers
- Meta Ads
- Follow-up for long buying cycles
- Call and lead tracking
- cost per lead for a home service client in one month
- −79%
- form leads for the same client
- 2×
- more phone calls
- 3.5×
- cost per conversion for a second home service client
- −29%
Quick answer
What does a remodeling marketing agency do?
A remodeling marketing agency helps remodeling contractors win more of the projects they want, such as kitchens, bathrooms, basements and additions. That usually means local SEO and your Google Business Profile, Google Ads and Meta Ads, a portfolio-led website, and follow-up for homeowners who take months to decide. A good agency also tracks which leads become signed projects, so your budget follows revenue, not clicks.
- US click cost, “bathroom remodel near me”
- $13–$60 (Google Keyword Planner, 2025–26)
- Average cost per lead, construction & contractors
- $165.67 (LocaliQ, 2025)
- Time to first paid leads
- Days to 2 weeks after launch
- Time for SEO and Maps rankings
- Usually 3–9 months
Sound familiar?
Does this sound like you?
Most remodelers who call us have tried lead sites or an agency before. If any of these are familiar, you’re in the right place.
Half your inquiries are just collecting ideas
Browsers and price checkers cost the same as homeowners ready to sign.
Projects take months to close, and nobody follows up
A homeowner who asked for a quote in March signs with someone else in June.
You get small repairs, not the kitchens and baths you want
Your marketing brings in odd jobs while the high-value projects go to competitors.
You pay a big retainer and still can’t see signed projects
Reports show clicks and “leads”. Nobody can tell you which ones became contracts.
What we do
Marketing services for remodeling companies
We build the marketing remodeling projects actually come from, and connect every piece to the same tracking.
Remodeling SEO and Google Maps
Project pages for kitchens, bathrooms, basements and additions, a portfolio search engines can read, a complete Google Business Profile and a steady flow of reviews, so you show up across your service area.
- Local SEO
- Google Business Profile
- Reviews
Google Ads for remodelers
Separate campaigns for kitchen, bath, basement and addition projects, bids focused on homeowners asking for quotes, and strict blocking of idea-browsing and big-box searches.
- Search
- Call ads
- Negative keywords
Meta Ads
Before-and-after projects and reviews shown to homeowners in your area, plus retargeting for everyone who looked at your portfolio or asked for a quote but hasn’t signed.
- Retargeting
Follow-up for long buying cycles
Email and text follow-up for homeowners who aren’t ready yet: project ideas, financing options and reminders, so you’re the remodeler they call when they are.
- SMS
- Nurture
Call and lead tracking
Tracked phone numbers, form and call conversions, and consultations and signed projects sent back to Google Ads and Meta from your CRM.
- Call tracking
- GA4
- Offline conversions
Remodeling landing pages
Fast, mobile-first pages for each project type, with real before-and-after photos, reviews, financing details and a short consultation form.
- Portfolio
- Consultation forms
Google Ads & Meta Ads
Google Ads and Meta Ads for remodelers
Remodeling demand comes in two kinds. A homeowner searching “bathroom remodel contractors near me” wants quotes now. Someone saving kitchen ideas may not start for a year. Mixing them in one campaign lets the browsers spend the budget meant for homeowners ready to book a consultation, so we capture the first with Google Ads and stay in front of the second with Meta Ads and follow-up.
- Separate campaigns for kitchens, bathrooms, basements and additions, each with its own budget and landing page.
- Bathroom searches cost the most: US top-of-page bids for “bathroom remodel near me” reach $60, so every click has to land on a page built for bathrooms.
- Service-area targeting by ZIP code, focused on the neighborhoods where your best projects come from.
- Big-box and idea blocking from day one: “home depot bathroom remodel”, “ikea kitchen” and “reddit” searches rarely hire a remodeler.
- Meta Ads with real project photos and retargeting, so homeowners who aren’t ready yet still see your work.
- Weekly search-term reviews to block wrong-trade searches such as window contractors and pool remodeling.
Keywords
Remodeling keywords we bid on, and the ones we block
Half of good remodeling PPC is what you don’t pay for. These examples come from US search data for remodeling.
We bid on
We block
bathroom remodel contractors near me
home depot bathroom remodel, lowes
kitchen remodel near me
ikea kitchen, kitchen cabinets for sale
basement finishing contractors
reddit, remodel ideas, pictures
home addition contractors
kitchen budget planner, design software
tub to shower conversion
window contractor, pool remodeling
kitchen remodel cost
remodeling jobs, carpenter salary
We don’t block cost searches like “kitchen remodel cost” or budget searches like “affordable bathroom remodel”: advertisers pay up to $39 a click for them because homeowners use them before they buy. Brand searches such as Jacuzzi or Bath Fitter get their own ad group, and mobile home remodeling is only blocked if you don’t do it.
Benchmarks
Remodeling marketing benchmarks and budget
Remodeling leads cost more than most trades, but each signed project is worth tens of thousands of dollars, so your budget has to be planned around cost per signed project, not cost per click.
What US remodeling clicks cost
Google’s estimated top-of-page bid ranges, United States, Sep 2025 to Aug 2026.
| Search | Low | High |
|---|---|---|
| bathroom remodel near me | $12.59 | $60.00 |
| bathroom remodel contractors near me | $11.33 | $58.29 |
| shower remodel | $8.61 | $48.55 |
| kitchen remodeling contractor | $5.33 | $44.05 |
| kitchen remodel near me | $6.65 | $40.03 |
| basement remodel | $5.41 | $36.59 |
| home remodeling contractors near me | $5.03 | $30.24 |
| home addition contractors | $4.59 | $28.14 |
| kitchen remodel cost | $2.33 | $11.06 |
Source: Google Keyword Planner. Real prices depend on your city, season and ad quality.
Industry averages, construction & contractors
- $5.31
- average cost per click
- 2.61%
- average conversion rate
- $165.67
- average cost per lead
- 6.48%
- average click-through rate
Source: LocaliQ 2025 Search Ad Benchmarks for Home Services, Apr 2024 to Mar 2025. There is no separate remodeling category, so this is the closest one.
A worked example
Your numbers will differ.
- Monthly ad budget$4,000
- Average click cost$15
- Clicksabout 265
- Landing page conversion rate6%
- Leadsabout 16, at about $250 each
- Leads that book a consultation50% → 8
- Consultations that sign30% → 2–3 projects
Two or three signed kitchens or bathrooms are often worth many times the monthly budget. That’s why we measure cost per signed project, and why follow-up after the consultation matters as much as the ads.
Try your own numbers in the budget calculatorTypical monthly ad budgets
| Market | Population | Monthly ad spend |
|---|---|---|
| Small | Under 200,000 | $2,000–$3,000 |
| Mid-size | 200,000–1 million | $3,000–$5,000 |
| Large metro | Over 1 million | $5,000–$8,000+ |
Ad spend only, before management fees. Below about $2,000 a month there usually aren’t enough clicks to learn what works; the split by market size is our starting guidance.
How our fee works
- A flat monthly management fee based on what you need, never a percentage of your ad spend.
- Your ad budget is paid straight to Google, and you own the accounts.
- A 3-month start, then month to month.
- Your exact fee comes with your free audit.
Tracking
From click to signed project: how we track it
Google happily reports “conversions” while your schedule stays empty. We track every lead through to the job, so the ads learn from real revenue.
-
01
Every call and form is tracked
Tracked phone numbers show which campaign and keyword made each call, and short calls or spam are filtered out.
-
02
Every lead is graded
Project type, budget and timeline, so you see which leads are real projects, not just how many came in.
-
03
Consultations and signed projects flow back from your CRM
From tools like Buildertrend or JobTread, or a simple sheet if that’s what you use.
-
04
Google Ads and Meta bid toward signed projects
Once enough projects are recorded, bidding optimizes for the leads that become contracts, and for the project types you want more of.
Before you hire
How to choose a remodeling marketing agency
Ask any agency these five questions before you sign. The answers tell you more than their sales deck.
-
Do I own my Google Ads account, website and Google Business Profile?
If you leave, you should keep everything, including your reviews and project photos.
-
Are the leads only mine?
Shared leads sold to several remodelers turn into price wars before you’ve measured the room.
-
How do you charge?
A flat fee keeps the agency focused on your results. A percentage of ad spend rewards them for spending more.
-
Can you show me cost per signed project, by project type?
An agency that can’t tell a kitchen lead from a handyman call can’t grow the right work.
-
What happens to leads that aren’t ready yet?
Most remodeling leads take weeks or months. Ask how they follow up after the first call.
JuvioX is a Google Partner. Google confirms we meet its requirements for account performance, ad spend managed and certified Google Ads specialists.
Google Partner Verify on GoogleResults
Results for home service companies
Real accounts, real numbers from home service clients.
Roofing & Construction
Cutting a Roofing Company’s Cost per Lead by 79% in One Month
Cost per conversion down from $176 to $36.67 while form leads doubled and calls grew 3.5× in one month.
- −79%
- cost / conv.
- 2×
- form leads
- 3.5×
- phone calls
Roofing & Construction
More Form Leads for 20% Less Spend: A Roofing Google Ads Turnaround
In December 2025, a US roofing company paid 29% less per conversion than its September–November average and got more form leads, with 20% less monthly spend.
- −29%
- cost / conv.
- +28%
- form leads / mo
- −20%
- monthly spend
Local Services
How a Chimney & Fireplace Company Quadrupled Phone Calls From Google Ads
From October to December 2025, a Georgia (USA) chimney company went from 67 to 282 phone calls a month, and form leads more than doubled at…
- 4.2×
- phone calls
- +117%
- form leads
- −11%
- cost / conv.
Client feedback
What our clients say
Insights
Remodeling marketing guides
Google Ads Negative Keywords: Complete Guide to Finding, Matching & Optimizing Them in 2026
Negative keywords are one of the most powerful control layers in Google Ads because they tell…
Google Ads Cost Per Lead (CPL): How to Calculate, Diagnose & Reduce It in 2026
A lower Google Ads cost per lead can be good. It can also be completely misleading.…
Google Ads CPC Explained: Cost Per Click, Benchmarks & How to Lower It
Google Ads CPC tells you how much you pay, on average, for ad clicks—but a low…
FAQ
Remodeling marketing FAQs
How much should a remodeling company spend on marketing?
Most remodelers starting with Google Ads spend $2,000–$5,000 a month on ads, plus a management fee, depending on market size and the projects you want. Below about $2,000 a month there usually aren’t enough clicks to learn what works. Start with your most profitable project type, then add others once it books consultations.
How much do remodeling leads cost?
The construction and contractors average is about $166 per lead from search ads (LocaliQ, 2025), and live remodeling accounts in 2026 have reported around $110–$210. Bathroom and kitchen leads in big metros cost more. Cost per signed project matters more, because one project is often worth $20,000 or more.
Are Google Ads worth it for remodelers?
Yes, when campaigns are split by project type, block idea-browsing and big-box searches, and track leads to signed projects. The losses come from broad keywords, slow callbacks and no follow-up for homeowners who aren’t ready yet.
Do Facebook and Instagram ads work for remodeling companies?
Yes, especially for kitchens, bathrooms and outdoor projects, because homeowners buy with their eyes. Real before-and-after photos, reviews and retargeting work best. Meta Ads usually bring earlier-stage leads than Google, so they need good follow-up.
Are Houzz, Angi or HomeAdvisor leads worth it for remodelers?
They can fill gaps, but leads are often shared with other remodelers, and many contractors report rising prices and weaker lead quality. Your reviews and profile also stay on their platform. Leads from your own ads, website and Google Business Profile cost more to build but belong only to you.
Should I invest in SEO or Google Ads first?
Start with Google Ads if you need consultations in the next 30 days, and build SEO at the same time. Ads bring leads within days, while SEO and Maps rankings usually take 3–9 months but keep working without a cost per click. Most remodelers end up running both.
How do I get more kitchen and bathroom projects?
Give each project type its own landing page, ad group and budget instead of one “remodeling” campaign, and show real photos, reviews and price ranges for that exact work. Then track which leads become signed projects, so Google and Meta learn to find more of them.
How long does remodeling marketing take to work?
Paid campaigns usually bring the first leads within 1–2 weeks, but remodeling projects often take weeks or months to sign, so judge results after about 90 days. SEO and Google Maps rankings usually show clear movement in 3–6 months, and longer in competitive metros.
Last updated: September 2026
Keep exploring
Other industries we serve
Free audit
Find out what’s wasting your remodeling marketing budget
A specialist reviews your Google Ads, Meta Ads, Google Business Profile and lead tracking, then sends a prioritized fix list within one business day. No obligation.