Insights

Practical Google Ads, tracking and growth guides from the team running the accounts.

Bidding 11 min read

Choosing a Google Ads bid strategy is not simply choosing how much you are willing to pay for a click. It tells…

Campaign Setup 10 min read

Performance Max and Search are often presented as competing Google Ads campaign types. That framing is too simple. Search gives advertisers direct…

Optimization & Growth 11 min read

Hiring someone to manage Google Ads is not difficult. Hiring the right person or team is.

Lead Generation 11 min read

For a local service business, Google Ads is not simply about generating more website traffic. The real objective is to reach the…

Lead Generation 11 min read

Google Ads can be one of the strongest B2B demand-capture channels because it can reach buyers while they are actively researching a…

Optimization & Growth 13 min read

Scaling Google Ads is easy if the only goal is to spend more money. The difficult part is increasing qualified conversions, customers…

Optimization & Growth 12 min read

Google Ads optimization is not the act of changing something every day. It is the discipline of improving the account while protecting…

Optimization & Growth 13 min read

A Google Ads audit should do more than find settings that look unusual. Its purpose is to determine whether the account is…

Optimization & Growth 16 min read

When someone says 'Google Ads is not working,' that can mean completely different problems.

Landing Pages & CRO 13 min read

A higher Google Ads conversion rate can make the same traffic more valuable - but only if the conversion being counted is…

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