Google Ads budget calculator
Estimate the monthly budget, cost per lead and customers you can expect for your industry.
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See how your page title and meta description can look in Google search results on desktop and mobile, and whether they are likely to be cut off.
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Quick answer
Keep the title tag to about 50 to 60 characters with the main keyword near the start, and the meta description to about 150 to 160 characters with a clear benefit and a reason to click. Google cuts off longer text by pixel width, so preview it before publishing.
How it works
The page URL, SEO title and meta description, plus the keyword you want to rank for.
Length is measured in pixels, the way Google cuts titles, not only in characters.
Fix the warnings, then copy the title and description into your SEO plugin.
FAQ
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SEO & Organic GrowthGoogle cuts titles by pixel width, not character count. Keeping titles under about 580 pixels, roughly 50 to 60 characters, keeps them from being truncated on desktop.
No. Google often writes its own snippet from the page when it thinks that matches the search better. A clear, relevant description still improves the odds it is used.
Not directly. It affects how many searchers click your result, which is why it is worth writing well.
Google sometimes rewrites titles that are too long, stuffed with keywords or do not match the page. A clear, accurate title that matches your H1 is the best way to keep yours.
Yes. Duplicate titles and descriptions make it harder for Google to tell pages apart and can lower clicks. Write a unique one for every important page.
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