Google Ads budget calculator
Estimate the monthly budget, cost per lead and customers you can expect for your industry.
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Break-even ROAS calculator
Enter your price and costs to find your break-even ROAS, the most you can pay per sale and the profit your ads make at the ROAS you get today.
- Free, no sign-up
- Results in seconds
- Built by the JuvioX team
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Quick answer
How do you calculate ROAS?
ROAS (return on ad spend) is the revenue from your ads divided by what you spent on them. If you spend $1,000 and the ads bring $4,000 in revenue, your ROAS is 4, often written as 4x or 400%. To know if that is profitable, compare it with your break-even ROAS, which depends on your profit margin.
How it works
Three steps, no sign-up
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01
Enter price and costs
Average order value, product cost, shipping and payment fees.
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02
See your break-even point
The ROAS where ads stop losing money and the maximum cost per sale.
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03
Check your current ROAS
See the profit or loss per sale and per $1,000 of ad spend.
FAQ
Questions about this tool
Need more than a tool? See how our Google Ads service works.
Google AdsWhat is break-even ROAS?
The return on ad spend where the profit from a sale exactly pays for the ads. It is 1 divided by your profit margin: at a 25% margin you need a 4× ROAS just to break even.
Should I target break-even ROAS in Google Ads?
Only for customer acquisition you can win back later through repeat purchases. For most stores the target should sit above break-even so ads make a profit on the first order.
Why is my platform ROAS different from my real profit?
Ad platforms report revenue, not profit, and can double-count sales. That is why a break-even target based on your margins matters more than the ROAS number alone.
What is a good ROAS?
It depends on your margins. A store with a 25% margin breaks even at 4x ROAS (1 divided by 0.25), while a 50% margin breaks even at 2x. Work out your break-even ROAS first, then set your target above it.
What is the difference between ROAS and ROI?
ROAS compares revenue with ad spend only. ROI compares profit with your total investment, including product costs, fees and other expenses. A campaign can have a high ROAS and still lose money if margins are thin.
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