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Google Ads Budget Calculator
Free calculator
Estimate the monthly budget, cost per lead and customers you can expect for your industry.
Open toolGoogle Ads Click Cost Lookup
Search real US keywords by industry to see Google’s top-of-page bid range for each one, from our own Keyword Planner research.
- Free, no sign-up
- Results in seconds
- Built by the JuvioX team
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Quick answer
How much does a Google Ads click cost?
It depends on the search. In our US Keyword Planner research, top-of-page bids range from under $5 for many travel and auto repair searches to over $100 for emergency home services, and far higher for some legal searches. Use the lookup to see the range for a specific search.
Three Steps, No Sign-Up
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01
Pick an industry
Or keep all industries to compare them side by side.
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02
Search a keyword
Type a word like “emergency” or “near me” to filter the list.
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03
Read the range
Low and high are Google’s estimated bids to show at the top of the page.
What do the low and high numbers mean?
They are Google Keyword Planner’s estimated top-of-page bids: the lower and higher range of what advertisers have paid for a click at the top of the results. Your real cost depends on your city, competition and ad quality.
Why are some clicks so expensive?
Click prices follow the value of the customer. Emergency services and legal cases are worth a lot to the business, so more advertisers bid more for those searches.
How often is this data updated?
It comes from the same research as our industry pages and is refreshed when those pages are updated, at least once a year.
Is the top-of-page bid what I will pay?
Not exactly. It is an estimate of what it takes to show at the top. With good ads and landing pages you often pay less; in a competitive city you may pay more.
How do I use click costs to plan a budget?
Multiply a realistic click cost by the clicks you need for your lead target. Our Google Ads budget calculator does this for you with your industry’s averages.
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