Nov – Dec 2025
−79%
Cost per conversion
$176
Before
$36.67
After
2×Form leads
3.5×Phone calls
Offline Conversion Tracking
Offline Conversion Tracking That Feeds Sales Back to Your Ads
We connect your CRM to Google Ads and Meta so qualified leads, booked jobs and closed sales flow back to the campaigns that produced them. Bidding then learns from sales, not just form fills.
- Google Partner Agency
- Leads Tracked to Sold Jobs
- Month to Month, No Lock-In
- Full Transparency
Lead Capture
Click IDs Stored
- GCLID Saved with every lead Saving
- Meta click ID Saved with every lead Saving
- UTM source Campaign and keyword Saving
- Contact data Email and phone kept Saving
CRM Stages
Pipeline Mapped
- New lead Raw form or call Mapped
- Qualified Reviewed by your team Mapped
- Booked Appointment or job set Mapped
- Won Sale with real value Mapped
Platform Sync
Sales Sent Back
- Google Ads Offline conversion import Syncing
- Meta Conversions API for CRM Syncing
- Values Deal amount included Syncing
- Errors Checked and resolved Clear
Quick Answer
What Is Offline Conversion Tracking?
Offline conversion tracking sends outcomes that happen after the website visit, such as a qualified lead, a booked appointment or a closed sale, back to Google Ads and Meta. It works by storing click IDs and contact details with each lead in your CRM, then uploading conversions when the lead reaches a pipeline stage. Campaigns then optimize toward people who buy.
Led by Jubaer Hasan · Founder & CEO
- CRMs
- HubSpot, GoHighLevel, Pipedrive, Salesforce
- Sent to
- Google Ads and Meta
- Connected with
- Native, Zapier or Make
- Ownership
- CRM and data in your name
What We Do
What Does Our Offline Conversion Setup Include?
The full loop from ad click to CRM stage and back to the ad platform.
- Click ID Capture
- GCLID, Meta click IDs and UTMs stored in hidden fields and saved to the CRM.
- Pipeline Stage Mapping
- CRM stages matched to conversion actions with values your team agrees on.
- Google Ads Offline Import
- Offline conversions and enhanced conversions for leads uploaded on a schedule.
- Meta CRM Events
- Lead stages sent through the Conversions API so Meta can optimize for quality.
- CRM Automation
- Native integrations or Zapier and Make workflows that send each stage reliably.
- Error Monitoring
- Upload diagnostics checked and failed records fixed before data is lost.
How We Work
Four Steps From Audit to Results
We follow one real lead from click to sale before building anything.
-
01
Audit
We check forms, CRM fields and pipeline stages for missing click data.
-
02
Plan
We define which stages count, their values and how each is sent.
-
03
Build & Launch
We connect the CRM to Google Ads and Meta and test with real leads.
-
04
Optimize & Report
We monitor uploads and match rates and refine values as sales data grows.
Case Studies
Results From Accounts We Manage
Selected results from client work, where tracking fixes supported the campaign results.
Latest Guides and Insights
Google AdsRoofing
How to Market a Roofing Company: Channels That Bring Inspections
Google AdsRoofing
How to Get Roofing Leads Without Buying Shared Leads
Google AdsEcommerce
Product Feed Optimization for Google Shopping: What to Fix First
Conversion Rate OptimizationEcommerce
Abandoned Cart Recovery: How to Win Back Lost Checkouts
Google AdsEcommerce
Ecommerce PPC: How to Run Paid Ads That Actually Make a Profit
FAQ
Offline Conversion Tracking Questions
Which CRMs can you connect?
We regularly work with HubSpot, GoHighLevel, Pipedrive, Salesforce and Zoho. If your CRM is less common, we can usually connect it through Zapier, Make or a direct API integration.
What if our sales happen over the phone or in person?
That is exactly what offline conversions are for. As long as the lead enters the CRM with its click data, the sale can be sent back to the ad platform when your team marks it as won.
How long before Google Ads uses the sales data?
Data starts flowing as soon as leads move through stages. How quickly bidding responds depends on your sales cycle and lead volume, so we set expectations based on your pipeline.
Is sending customer data to ad platforms allowed?
Contact details are hashed before upload, and both Google and Meta have policies for this use. You should confirm it fits your privacy policy and consent setup. We do not give legal advice.
How are you paid?
A monthly fee or a project fee, quoted in writing.
Free Audit
Show Your Ads Which Leads Actually Buy
We'll check how your leads move from ad click to CRM and send a prioritized fix list. Reply within 12 hours.