Ecommerce Tracking

Ecommerce Tracking That Matches Your Store Orders

We track the full shopping journey in GA4, from product view to purchase, with values, items and order IDs that line up with your Shopify or WooCommerce orders. Your ad platforms then optimize on real revenue.

Purchases Checked Against Orders
Your Accounts and Data Stay Yours
Month to Month, No Lock-In
Full Transparency

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Example · Shopping Funnel

Every Step Tracked

Example

View item Product and price sent Live
Add to cart Item and quantity sent Live
Begin checkout Cart contents sent Live
Add payment info Payment step reached Live

Best For: Shopify and WooCommerce stores
Covers: GA4, Google Ads and Meta purchase tracking
We Check: Purchases and values against store orders
Terms: Project or monthly, quoted in writing

Quick Answer

What Is Ecommerce Tracking?

Ecommerce tracking records how shoppers move through your store, from viewing a product to completing a purchase, and sends that data to GA4 and your ad platforms. Where your platform and access allow, each purchase event carries the same order ID, value and items as your Shopify or WooCommerce order, so revenue in reports matches revenue in the store and ads bid on what actually sells.

Led by Jubaer Hasan · Founder & CEO

Platforms: Shopify, WooCommerce, custom stores
Events: Full GA4 ecommerce funnel
Sent to: GA4, Google Ads, Meta
Ownership: Accounts stay in your name

Signs Your Ecommerce Tracking Needs Work

GA4 shows far fewer purchases than your store.
Google Ads or Meta count the same order twice.
Purchase values are missing, wrong or include tax and shipping inconsistently.
Old pixels stopped firing after checkout changes.
Several plugins or apps send the same events.
You can't tell which channel drove revenue.

What We Do

What Does Our Ecommerce Tracking Setup Include?

The full shopping journey tracked once, with values that match your orders.

GA4 Ecommerce Events: View item through purchase, with item arrays built to the GA4 specification.
Order Matching: Transaction IDs, values and items aligned with store orders and checked against them.
Shopify Tracking: Customer events and checkout tracking set up within Shopify's current rules.
WooCommerce Data Layer: A clean data layer for products, carts and orders, without plugin conflicts.
Ad Platform Purchases: Purchase values and product IDs sent to Google Ads, Meta and Microsoft Ads.
Refunds and Duplicates: Reloads blocked from recounting and refunds handled so revenue stays accurate.

How We Work

Four Steps From Audit to Results

Built against your real orders, then checked against them.

See how we work

01
Audit
We compare GA4 and ad platform revenue with your store orders.
02
Plan
We map each ecommerce event, its parameters and which tool sends it.
03
Build & Launch
We implement events, remove conflicting apps and test with real orders.
04
Optimize & Report
We reconcile tracked revenue with store orders and fix any new gaps.

What Ecommerce Tracking Covers

Ecommerce tracking records purchases, values and products in GA4, Google Ads and Meta so ad platforms and reports work from the same numbers as your store. It covers an audit of current tags, apps and plugins, a clean setup through Google Tag Manager or your platform’s integrations, Meta Conversions API, server-side tracking where it is worth it and checks against your orders. What we implement depends on the scope we agree. Tracking & Analytics

Shopify Tracking

Shopify’s checkout and customer events work differently from older scripts, so tracking left in old checkout code can stop firing. We set up purchase tracking through supported methods for your plan and apps. Guide: Shopify GA4 and GTM Setup
Guide: Why GA4 and Shopify Data Don’t Match

WooCommerce Tracking

WooCommerce tracking often breaks when several plugins send the same events. We keep one clean source and remove the rest, so orders aren’t counted twice. Guide: GA4 Ecommerce Tracking

Meta Conversions API and Server-Side Tracking

Browser pixels miss some purchases because of ad blockers and consent settings. Meta Conversions API and server-side tracking can recover some of them where your platform and access allow. Meta Conversions API
Guide: Meta Conversions API Setup

What Can and Can’t Match

GA4 and your store will rarely match exactly: consent, ad blockers and attribution differ. We get them as close as your setup allows and explain the gap that remains.

Ways to Work With Us

One-Time Projects: a tracking audit, or a full setup and check.

Monthly Management: ongoing tracking checks as your store and apps change. Month to month, with no lock-in.

Every engagement is quoted in writing. Ecommerce Marketing

FAQ

Ecommerce Tracking Questions

Why does GA4 revenue differ from my store revenue?

Common causes are blocked tags, duplicate purchase events, tax or shipping counted differently and orders placed outside the website. Some gap is normal. We find the causes and close the ones that can be fixed.

Do you work with Shopify checkout tracking?

Yes. Shopify limits which scripts can run on checkout, so we set up tracking through customer events and the supported integrations, then confirm purchases match orders.

Can you fix tracking set up by several WooCommerce plugins?

Yes. We review which plugins fire events, keep one clean source and remove the rest, so orders aren’t counted twice in GA4 or your ad platforms.

Will this help my Google Shopping and Meta catalog ads?

Accurate purchase values and matching product IDs help both platforms see which products sell. That gives Performance Max, Shopping and catalog campaigns better data to optimize on.

How are you paid?

A monthly fee or a project fee, quoted in writing.

Free Audit

Find Out Why Your Revenue Numbers Don't Match

We'll compare your tracked revenue with your store orders and send a prioritized fix list. Reply within 12 hours.

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