Nov – Dec 2025
−79%
Cost per conversion
$176
Before
$36.67
After
2×Form leads
3.5×Phone calls
Conversion Tracking
Conversion Tracking That Teaches Your Ads What a Real Lead Is
We set up conversion tracking for Google Ads, Meta and Microsoft Ads so each platform counts the same real actions, once, with the right value. Enhanced conversions and clean signals give automated bidding better data to work with.
- Google Partner Agency
- Leads Tracked to Sold Jobs
- Month to Month, No Lock-In
- Full Transparency
Google Ads
Conversions Recording
- Lead form Primary conversion action Recording
- Phone calls From ads and website Recording
- Enhanced conversions Hashed first-party data On
- Page view goals Moved to secondary Fixed
Meta Events
Pixel and Events Aligned
- Lead Fires on confirmed submits Active
- Purchase Order value included Active
- Deduplication Matching event IDs On
- Domain Verified in Business Manager Verified
Microsoft Ads
UET Tag Configured
- UET tag Installed through GTM Live
- Lead goal Same action as Google Live
- Revenue Passed from the site Live
- Enhanced conversions Customer data matched On
Quick Answer
What Is Ad Platform Conversion Tracking?
Ad platform conversion tracking tells Google Ads, Meta and Microsoft Ads which clicks and impressions led to a valuable action, such as a lead, a booking or a purchase. Automated bidding relies on these signals. When they are missing, duplicated or count low-value actions, the platform optimizes toward the wrong people. Enhanced conversions add hashed customer data to improve matching.
Led by Jubaer Hasan · Founder & CEO
- Platforms
- Google Ads, Meta, Microsoft Ads
- Includes
- Enhanced conversions and deduplication
- Built with
- Google Tag Manager
- Ownership
- Accounts stay in your name
What We Do
What Does Our Conversion Tracking Setup Include?
Every platform tracking the same real actions, with values and clean matching.
- Google Ads Conversions
- Primary and secondary actions set correctly, with values and enhanced conversions where eligible.
- Meta Pixel and Events
- Standard events on real actions, domain verification and event IDs ready for deduplication.
- Microsoft Ads UET
- UET tag and goals matching your Google Ads actions so channels compare fairly.
- Enhanced Conversions
- Hashed email and phone sent with conversions to improve matching across devices.
- Conversion Values
- Real order values or agreed lead values so bidding can favor what pays.
- Testing and Verification
- Each action tested end to end and confirmed inside every ad platform.
How We Work
Four Steps From Audit to Results
One definition of a conversion, applied to every ad platform.
-
01
Audit
We review conversion actions, tags and recent data in each ad account.
-
02
Plan
We define which actions count, their values and what is primary.
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03
Build & Launch
We implement through Google Tag Manager and test every conversion end to end.
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04
Optimize & Report
We monitor recording status and diagnostics, then adjust as campaigns change.
Case Studies
Results From Accounts We Manage
Selected results from client work, where tracking fixes supported the campaign results.
Latest Guides and Insights
Google AdsRoofing
How to Market a Roofing Company: Channels That Bring Inspections
Google AdsRoofing
How to Get Roofing Leads Without Buying Shared Leads
Google AdsEcommerce
Product Feed Optimization for Google Shopping: What to Fix First
Conversion Rate OptimizationEcommerce
Abandoned Cart Recovery: How to Win Back Lost Checkouts
Google AdsEcommerce
Ecommerce PPC: How to Run Paid Ads That Actually Make a Profit
FAQ
Conversion Tracking Questions
What are enhanced conversions?
Enhanced conversions send hashed customer details, such as email or phone, with a conversion. Google Ads and Microsoft Ads use them to match conversions to ad clicks when cookies alone are not enough. The data is hashed before it leaves the browser.
Why do Google Ads and GA4 show different conversion numbers?
They use different attribution models, counting rules and time zones, and they credit conversions to different dates. Some difference is normal. Large gaps usually point to duplicate tags or misconfigured actions, which we find and fix.
Can you fix tracking without pausing our campaigns?
Yes. We build and test changes in Google Tag Manager preview first, then publish. When primary conversion actions change, we plan the switch with you so bidding has time to adjust.
Do you manage the ads as well?
We can, but tracking can be a standalone project. Many clients keep their current ad manager and ask us to fix the tracking so their campaigns learn from accurate data.
How are you paid?
A monthly fee or a project fee, quoted in writing.
Free Audit
Check What Your Ads Are Really Optimizing For
We'll check your conversion actions across ad platforms and send a prioritized fix list. Reply within 12 hours.