Calls, Forms Or Online Booking: Which Should Your Google Ads Send People To?
The step you ask a visitor to take decides how many leads you get and how good they are. Here is how to choose between calls, forms and booking, and…
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Tracking & Analytics
Tracking and analytics guides from JuvioX: GA4, Google Tag Manager, conversion tracking, Consent Mode and server-side setup, explained plainly.
Quick Answer
What Do The Tracking Guides Cover?
Google Ads conversion tracking, enhanced conversions, offline conversion tracking with a CRM, and attribution, including why Google Ads and GA4 report different numbers.
FAQ
Common Questions
Which tracking guide should I read first?
Start with the conversion tracking guide, then enhanced conversions. Read the offline conversion tracking guide once your leads are stored in a CRM.
Why do Google Ads and GA4 show different numbers?
They can use different attribution settings, counting methods and dates: Google Ads usually reports a conversion on the day of the ad click, while GA4 reports it on the day it happened. The attribution guide explains how to compare them.
Do I need tracking fixed before running ads?
Yes. If conversion tracking is wrong, cost per lead, return on ad spend and automated bidding cannot be trusted.
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