Insights

Google Ads

Campaign Setup 10 min read

A good Google Ads structure is not the account with the most campaigns, the most ad groups, or the most granular keyword…

Keywords 11 min read

Google Ads keyword research is not the process of downloading the biggest possible keyword list. It is the process of identifying the…

Keywords 10 min read

Google Ads keyword match types control how closely a person’s search can relate to a keyword before your Search ad becomes eligible…

Keywords 9 min read

Negative keywords are one of the most powerful control layers in Google Ads because they tell the platform which search demand you…

Keywords 9 min read

Keywords are what you tell Google you want to target. Search terms are what people actually searched before your ad appeared. The…

Campaign Setup 12 min read

Google Search Ads can put your business in front of people at the exact moment they are actively looking for a product,…

Campaign Setup 12 min read

Performance Max is Google Ads at its most automated - but “automated” does not mean “hands off.” The campaign can use Google…

Costs & Budgets 9 min read

Google Ads does not have one fixed price. What you pay depends on the auctions you enter, the competition for those auctions,…

Costs & Budgets 9 min read

Google Ads CPC tells you how much you pay, on average, for ad clicks—but a low CPC does not automatically mean a…

Costs & Budgets 9 min read

A lower Google Ads cost per lead can be good. It can also be completely misleading. If a campaign cuts CPL from…

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