GTM & GA4 setup
A clean data layer, consistent event naming and GA4 configured around your real business goals.
- Data layer
- GA4 events
- Ecommerce
Tracking & analytics
Tracking and analytics you can trust, so every decision is clear
Broken tracking wastes ad budget, and reports nobody trusts waste time. We audit and rebuild your measurement stack, from GTM, GA4 and server-side events to CRM data, then turn it into clear dashboards and insights, so your platforms and your team see the same truth.
Quick answer
What is tracking and analytics, and why does it matter?
Tracking records the actions that matter to a business, such as purchases, leads and calls, and sends them to analytics and ad platforms. Analytics turns that data into reports and insights: which channels drive revenue, where people drop off and what to change next. Accurate tracking lets bidding algorithms optimize toward real outcomes, and clear analytics lets your team act on the numbers with confidence.
- Stack
- GTM, GA4, server-side GTM, Meta CAPI, Google Ads, Looker Studio
- Compliance
- Consent Mode v2 and cookie banner integration
- Deliverable
- Documented tracking plan, live dashboards and monthly insights
What we set up
A complete, documented measurement and reporting stack
Every event is defined once, implemented cleanly and checked, then reported in dashboards your team actually uses.
Server-side tracking
Server-side GTM and platform APIs that recover lost signals and improve data quality and site speed.
- sGTM
- Meta CAPI
- Enhanced conversions
Consent Mode v2
Cookie banner and Consent Mode integration that respects privacy law without breaking measurement.
- Consent Mode v2
- CMP
- GDPR
CRM & offline conversions
Offline conversion imports that connect marketing to qualified leads, sales and revenue in your CRM.
- Offline conversions
- CRM
- Lead quality
Dashboards & reporting
Looker Studio dashboards built around your KPIs, with spend, leads, revenue and channel performance in one place.
- Looker Studio
- GA4 reports
- KPIs
Analysis & insights
Funnel, attribution and channel analysis that explains what changed, why, and what to do next.
- Funnels
- Attribution
- Monthly insights
Why it matters
Better data, better decisions, better results
01
Smarter bidding
Ad platforms optimize on complete, accurate conversions instead of partial signals.
02
One source of truth
Marketing, sales and leadership look at the same numbers and trust them.
03
Privacy-ready
Consent-aware tracking that keeps you compliant as rules and browsers change.
How we work
From tracking audit to trusted insights
-
01
Audit
We test every tag, event and conversion across your site, GA4 and ad platforms and document the gaps.
-
02
Tracking plan
A written plan of events, parameters and conversions, agreed before anything is built.
-
03
Implement & QA
We implement in GTM and server-side where needed, then test every event end to end.
-
04
Report & improve
Dashboards, documentation, monitoring and regular insight reviews, so the data stays accurate and keeps guiding decisions.
Tracking & analytics calculator
How much budget is steered by incomplete data?
When conversions go missing, bidding and budgets optimise toward the wrong signals. Estimate what that costs you.
Results
Recent work
Travel & Tours
Tripling ROAS for a German-Language Tour Operator in Mexico
ROAS from 166% to 547% in one month: more booking value from ads with less than half the spend.
- 5.5×
- ROAS
- +51%
- booking value
- −54%
- ad spend
Roofing & Construction
Cutting a Roofing Company’s Cost per Lead by 79% in One Month
Cost per conversion down from $176 to $36.67 while form leads doubled and calls grew 3.5× in one month.
- −79%
- cost / conv.
- 2×
- form leads
- 3.5×
- phone calls
Local Services
630 Phone Calls in 30 Days for a Mobile Tire Service
630 calls and 373 call leads in 30 days from high-intent local searches, at CA$10.65 per conversion.
- 630
- phone calls
- 373
- call leads
- CA$10.65
- cost / conv.
Client feedback
What clients say
FAQ
Tracking & analytics questions
Why do GA4 and my ad platforms show different numbers?
They use different attribution models, time windows and privacy limits, and duplicated or missing events widen the gap. We align definitions and fix the implementation so differences are small and explainable.
Do I need server-side tracking?
Not always. It is most valuable when you spend significantly on paid media, lose data to browser restrictions or need better data control. The audit shows whether it is worth it for you.
Will tracking slow down my website?
A clean GTM setup is lightweight, and server-side tracking can reduce the number of scripts loaded in the browser.
What do your analytics reports include?
A live Looker Studio dashboard with spend, conversions, cost per lead or ROAS, revenue by channel and funnel drop-off, plus a short written summary of what changed and what we recommend next.
Can you work with our existing GA4 property?
Yes. We audit your current GA4 property and GTM container first, keep your historical data, and fix or extend the setup rather than starting over, unless it is beyond repair.
Keep exploring
Related services
Google Ads
Search, Shopping and Performance Max campaigns built around profitable demand.
Meta Ads
Facebook and Instagram campaigns driven by creative testing and reliable signals.
SEO & Organic Growth
Technical SEO, content and authority that compound into qualified organic traffic.
Free growth audit
Ready to grow with clarity?
Tell us about your goals. We'll reply within one business day with where you're losing money and what to fix first.
- Campaign and funnel review
- Tracking and data check
- Prioritised next steps
No obligation. No spam. Just clear next steps.