Travel & Tours
Tripling ROAS for a German-Language Tour Operator in Mexico
ROAS from 166% to 547% in one month: more booking value from ads with less than half the spend.
- 5.5×
- ROAS
- +51%
- booking value
- −54%
- ad spend
Google Ads · Tracking & Analytics
630 Phone Calls in 30 Days for a Mobile Tire Service
A mobile tire service needed a steady stream of calls from drivers who need help now. We built a call-first Google Ads setup around high-intent local searches and tracked every call properly.
Results
Nov 2 – Dec 2, 2025 (30 days)
Source: Google Ads account data
- Phone calls in 30 days
- 630
- Phone call leads
- 373
- Cost per conversion
- CA$10.65
- Client
- Mobile tire service
- Industry
- Local Services
- Market
- Canada
- Channels
- Google Ads Search
- Timeframe
- Nov 2 – Dec 2, 2025 (30 days)
Tools & platforms
- Google Ads
- Call conversion tracking
- Website call tracking
- Search terms report
Overview
Built for drivers who need help now
People searching for a mobile tire service usually have a flat or a tire change to deal with today. They call, they do not browse. So the whole account was built to show up for urgent, local searches and make calling the obvious next step.
We set up the campaigns, rewrote the ads around calls and made sure calls from ads and from the website were tracked as separate, reliable conversions.
What we worked on
- Campaign setup & managementSearch campaigns by service and location.
- Call-first adsCall assets and copy written for urgent needs.
- Keyword & search term controlBudget focused on tire shop near me and similar.
- Call trackingCalls from ads and website tracked separately.
The challenge
Inconsistent calls and rising costs
Calls were coming in, but volume was unpredictable and too much budget went to searches that did not turn into customers.
-
01
Not aligned to local intent
Keywords and structure did not match how drivers search in an emergency.
-
02
Uneven lead quality
Some calls were not real service requests.
-
03
Costs too high to scale
The cost per conversion made a bigger budget hard to justify.
-
04
Tracking gaps
Call conversions needed to be reviewed and cleaned up.
The solution
A call-focused Google Ads system
Every change was aimed at more real calls at a lower cost.
-
01
Service & location structure
Campaigns organised by tire service and service area.
-
02
High-intent keywords
Tires near me, tire repair, mobile tire service and similar searches.
-
03
Ads written for calls
Clear offer, call assets and fast-response messaging.
-
04
Clean call tracking
Calls from ads and from the website tracked as primary goals.
Execution
What we did, step by step
-
Step 1
Account review
Existing campaigns, keywords and call tracking reviewed.
-
Step 2
Campaign setup by service & location
Search campaigns rebuilt around tire services and service areas.
-
Step 3
Call-first ads & tracking
Ad copy and call assets written for urgent needs, with calls from ads and the website tracked.
-
Step 4
Monthly optimisation
Bids, budgets and keywords adjusted using search term and call data.
FAQ
Questions about this project
What results did the campaign deliver?
Between November 2 and December 2, 2025 the account generated 630 phone calls and 373 phone call leads at CA$10.65 per conversion, on CA$3.97K of ad spend.
Which searches drove the calls?
High-intent local searches such as tires near me, tire service, tire repair shop near me and mobile tire service.
Is there a before-and-after comparison?
We are only showing the 30-day results here, because we do not have a clean before period from this account to compare against.
More results
Related case studies
Ecommerce
Raising an Online Store’s ROAS From 17× to 25× on Google Ads
ROAS up from 17.1× to 25.2× and conversion rate up to 5.33%, while daily ad spend fell 44%.
- 25.2×
- ROAS
- 5.33%
- conv. rate
- −44%
- daily spend
Roofing & Construction
More Form Leads for 20% Less Spend: A Roofing Google Ads Turnaround
Cost per conversion down 29% and more form leads per month, with 20% less monthly spend.
- −29%
- cost / conv.
- +28%
- form leads / mo
- −20%
- monthly spend
Free growth audit
Ready to grow with clarity?
Tell us about your goals. We'll reply within one business day with where you're losing money and what to fix first.
- Campaign and funnel review
- Tracking and data check
- Prioritised next steps
No obligation. No spam. Just clear next steps.