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Negative keyword list generator
Choose your business type and the kinds of searches you do not want. Get a clean negative keyword list you can paste straight into Google Ads.
- Free, no sign-up
- Results in seconds
- Built by the JuvioX team
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Quick answer
How do you find negative keywords?
Start with words that show the searcher is not a customer, such as jobs, free, DIY or training. Then check your Google Ads search terms report for searches that cost money without converting. This generator gives you a starting list by industry that you can review and add to your account.
How it works
Three steps, no sign-up
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01
Choose your business type
Local service, ecommerce, B2B, SaaS or a specific trade.
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02
Pick what to exclude
Jobs, free and DIY searches, education, competitors you add and more.
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03
Copy or download
Choose broad, phrase or exact match formatting and paste the list into Google Ads.
FAQ
Questions about this tool
Need more than a tool? See how our Google Ads service works.
Google AdsWhat are negative keywords?
Words that stop your ads showing for searches you do not want, such as "jobs" or "free". They cut wasted clicks so more budget goes to buyers.
Can negative keywords block good traffic?
Yes, if they are too broad. Review the list before adding it and check your search terms report every week or two to refine it.
Where do I add the list in Google Ads?
Tools → Shared library → Negative keyword lists. Create a list, paste the keywords and apply it to your campaigns.
How often should I add negative keywords?
Check your search terms report every week or two in a new account, then monthly once it settles. Each review usually finds new searches to exclude.
What is a negative keyword list?
A shared list of negative keywords you can apply to many campaigns at once, which keeps exclusions consistent. Campaign-level negatives only apply to one campaign. Most accounts use shared lists for common exclusions and campaign negatives for specific cases.
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