Google Ads budget calculator
Estimate the monthly budget, cost per lead and customers you can expect for your industry.
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Twelve yes-or-no questions about tracking, structure, audiences, creative, landing pages and budget. In two minutes you get a score, your weakest area and the three fixes to make first.
Question 1 of 12 · Tracking
0/12
Fix this first
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Quick answer
Check six areas: tracking (Pixel and Conversions API), campaign structure, audiences, creative, landing pages, and budget. Tracking comes first, because Meta can only find more customers when it is told accurately who became one.
How it works
Yes, no or not sure. Answer for what is live in your ad account today.
A score out of 12, with a result for each of the six areas.
You get the three fixes that matter most, in order.
No. The health check never touches your account. You answer from what you know, and the score is worked out in your browser.
Each "Yes" scores one point. "No" and "Not sure" score zero, because not knowing is a warning sign in itself. The six areas have two questions each.
Yes. Both run from the same Meta ad account, so the same questions apply to each.
Incomplete tracking. When the Pixel misses leads or purchases, Meta optimizes toward the wrong people and reported results cannot be trusted.
When results start to slip while frequency rises. Keep new images or videos in testing so there is always a replacement ready.
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Tell us about your goals. We'll reply within 12 hours with where you're losing money and what to fix first.
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