Google Ads budget calculator
Estimate the monthly budget, cost per lead and customers you can expect for your industry.
Open toolFree tool
Meta Ads budget & results calculator
Estimate what a Facebook and Instagram ad budget can deliver: impressions, reach, link clicks, leads or sales, cost per result and return, and the budget you need for your goal.
- Free, no sign-up
- Results in seconds
- Built by the JuvioX team
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Quick answer
How do you calculate a Meta Ads budget?
Decide how many results you want, such as leads or sales, and multiply by your expected cost per result. For example, 50 leads at a $20 cost per lead need about $1,000 a month. You can also work from CPM: divide the impressions you want by 1,000 and multiply by your CPM.
How it works
Three steps, no sign-up
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01
Pick a starting point
Choose the campaign type closest to yours to fill in typical CPM, click-through and conversion rates.
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02
Enter your budget and numbers
Replace the starting values with your own results whenever you have them.
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03
Read the forecast
See results, cost per result and the budget needed to hit your monthly goal.
What is CPM on Meta Ads?
Cost per 1,000 impressions. It depends on your audience, country, season and competition, and is often higher in the fourth quarter when many advertisers compete for the same people.
How accurate is this forecast?
It is simple maths on the numbers you enter, so it is only as accurate as those inputs. Use your own CPM, click-through and conversion rates from Ads Manager whenever you can.
What budget do I need for Meta to learn?
Meta says an ad set needs around 50 optimisation events in a week to leave the learning phase. Multiply your expected cost per result by 50 to see the weekly budget that gives it enough data.
What is a good cost per lead on Facebook ads?
It depends on your industry, offer and country, so there is no single number. A good cost per lead is one you can afford at your close rate and customer value, the same rule as any other channel.
Should I use daily or lifetime budgets on Meta?
Daily budgets suit always-on campaigns, because spend stays steady each day. Lifetime budgets suit campaigns with a fixed end date, like a sale or event, because Meta can spend more on the days that perform best.
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