Google Ads budget calculator
Estimate the monthly budget, cost per lead and customers you can expect for your industry.
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Test a landing page for mobile speed with Google PageSpeed and check the conversion basics: clear headline, calls to action, forms, trust signals and tracking.
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Quick answer
A good landing page loads fast, matches the ad or search that brought the visitor, states one clear offer at the top, shows proof like reviews, and has one obvious next step, such as a short form or a call button. This checker tests speed and the key conversion elements, so you can see what to fix first.
How it works
Use the page your ads or emails send people to.
Google PageSpeed measures mobile loading; we check the page for key conversion elements.
Start with the red items: they usually have the biggest effect on conversion rate.
FAQ
Need more than a tool? See how our Conversion Rate Optimization service works.
Conversion Rate OptimizationAim for the main content to appear within about 2.5 seconds on mobile (Largest Contentful Paint). Slower pages lose visitors before they see your offer.
Google limits how many tests can run at once. If it fails, wait a minute and try again, or test directly at pagespeed.web.dev.
Conversion rate optimisation: improving a page so more of the visitors you already have become leads or customers, instead of paying for more traffic.
It varies a lot by industry, traffic source and offer, so there is no single right number. The most useful benchmark is your own rate: measure it, make one improvement at a time, and track whether it goes up.
Yes. Landing page experience is part of Google Ads Quality Score, and slow pages lose visitors before they convert, which raises your cost per lead.
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