Google Ads budget calculator
Estimate the monthly budget, cost per lead and customers you can expect for your industry.
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Twelve yes-or-no questions about tracking, structure, keywords, ads, landing pages and bidding. In two minutes you get a score, your weakest area and the three fixes to make first.
Question 1 of 12 · Tracking
0/12
Fix this first
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Quick answer
Check six areas: conversion tracking, campaign structure, keywords, ads, landing pages, and bidding and budget. A healthy account tracks real leads and sales, splits campaigns by service, removes wasted searches every month, tests its ads, sends clicks to matching pages and bids for conversions.
How it works
Yes, no or not sure. Answer for what is live in your account today.
A score out of 12, with a result for each of the six areas.
You get the three fixes that matter most, in order.
FAQ
Need more than a tool? See how our Google Ads service works.
Google AdsNo. The health check never touches your account. You answer from what you know, and the score is worked out in your browser.
Each "Yes" scores one point. "No" and "Not sure" score zero, because not knowing is a warning sign in itself. The six areas have two questions each.
Without reliable conversion tracking you cannot judge keywords, ads, landing pages or bidding, so it has to be fixed before anything else.
Missing or unreliable conversion tracking. When calls, forms and sales are not recorded, the account cannot be optimized toward customers.
Check search terms and budgets weekly, and review structure, ads and landing pages at least once a month.
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Tell us about your goals. We'll reply within 12 hours with where you're losing money and what to fix first.
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