Google Ads budget calculator
Estimate the monthly budget, cost per lead and customers you can expect for your industry.
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Google Ads ad preview & RSA checker
Draft your responsive search ad, see how it can look on Google, and catch the problems that get ads rejected or weaken them: over-long lines, duplicates, missing keywords and punctuation Google does not allow.
- Free, no sign-up
- Results in seconds
- Built by the JuvioX team
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Quick answer
How long can Google Ads headlines and descriptions be?
In responsive search ads, each headline can be up to 30 characters and each description up to 90 characters. You can add up to 15 headlines and 4 descriptions, and each display path can be up to 15 characters. Google mixes them to show the best combination for each search.
How it works
Three steps, no sign-up
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01
Add your headlines and descriptions
Up to 15 headlines of 30 characters and 4 descriptions of 90 characters, plus your display path.
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02
Watch the live preview
Shuffle to see different combinations, the way Google mixes your assets.
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03
Fix the flagged lines
Each issue tells you what to change before you paste the ad into Google Ads.
FAQ
Questions about this tool
Need more than a tool? See how our Google Ads service works.
Google AdsHow many headlines should a responsive search ad have?
Google needs at least 3 headlines and 2 descriptions, and allows up to 15 and 4. Giving it 10 or more distinct headlines usually improves Ad Strength and gives the system more combinations to test.
Is the strength score the same as Google's Ad Strength?
No. It is our estimate based on the same ideas: enough assets, variety, your keyword in headlines and no duplicates. Google's own rating inside the account also looks at your keywords and past performance.
Why can't I use an exclamation mark in a headline?
Google's editorial policy does not allow exclamation marks in headlines, and allows only one in each description. Repeated punctuation, gimmicky symbols and words in all capitals are also restricted.
Should I pin headlines in responsive search ads?
Only when you must, for example to always show a legal disclaimer or your brand name. Pinning limits the combinations Google can test, which often lowers performance.
How do I write a good Google Ads headline?
Include the main keyword, a clear benefit and a reason to act now. Mix different angles across your headlines, such as price, speed, trust and location, so Google has real options to test.
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