Nov – Dec 2025
−79%
Cost per conversion
$176
Before
$36.67
After
2×Form leads
3.5×Phone calls
Search Ads Management
Search Ads Management for Buyers Ready to Act
We build Google Search campaigns around the words your buyers type when they are ready to call, book or order, then cut the searches that waste budget and track every lead through to revenue.
- Google Partner Agency
- Leads Tracked to Sold Jobs
- Month to Month, No Lock-In
- Full Transparency
Search terms
Weekly Search Term Review
Search termAction
- term "emergency plumber near me" Added
- term "plumber jobs" Negative
- term "plumbing repair cost" New ad group
- term "free plumbing course" Negative
- term "24 hour plumber" Added
- term "diy pipe fix" Negative
sort by intent…
Campaign build
Search Campaign Setup
- Keyword researchBuying-intent keywords
- Ad groups by intentTight themes, matched ads
- Ads & assetsHeadlines, sitelinks, calls
- Negatives & biddingFilter waste, set bids
Build progressResearch → Live
Search quality
Unmanaged vs Managed
UnmanagedManaged
- LooseTight
- ManyFiltered
- GenericSpecific
- PartialTracked
Illustration, not client data
- Best For
- Businesses whose buyers search for their service
- You Get
- Keyword research, campaigns, ads and weekly search term review
- Platforms
- Google Ads, GA4, Google Tag Manager
- Starts With
- Account audit
Quick Answer
What Is Search Ads Management?
Search ads management is the ongoing work of running Google Search campaigns: researching keywords, grouping them by intent, writing ads that match what people searched, blocking irrelevant searches with negative keywords and adjusting bids based on real conversions. Search ads show to people already looking for a service or product, so the goal is to win the searches that turn into leads and orders, and skip the rest.
Led by Sirajul Islam · Paid Media Manager
- Shows on
- Google Search results
- Pricing model
- Pay per click
- Best for
- Buyers already searching
- Measured by
- Leads, sold jobs and orders
Is This for You?
Signs You Need Search Ads Management
- Search terms are full of irrelevant clicks
- Ads show for searches you don't serve
- No negative keyword list is kept up to date
- Calls and forms aren't tracked as conversions
- Cost per lead keeps rising
- Every ad group uses the same ad copy
What We Do
What Does Our Search Ads Management Include?
Everything needed to reach buyers at the moment they search and keep spend clean.
- Keyword Research
- We find the terms buyers use when ready to act, grouped by service, location and intent.
- Search Intent Mapping
- Each keyword group gets its own ad and landing page that answers what the person wants.
- Negative Keyword Lists
- Shared lists and weekly search term reviews keep irrelevant searches from spending your budget.
- Ad Copy and Assets
- Responsive search ads, sitelinks, callouts and call assets written for each group of searches.
- Conversion Tracking
- Calls, forms, bookings and orders tracked so bidding learns from real customers, not clicks.
- Bid Management
- Bids and budgets adjusted by search, device, location and time based on real conversions.
How We Work
Four Steps From Audit to Results
How we take a Search campaign from review to steady management.
-
01
Audit
We review keywords, search terms, ads and tracking to find wasted spend and missed searches.
Audit summary
-
02
Plan
We map keyword groups, negatives, ads and landing pages to your services and goals.
Keyword & ad plan
-
03
Build & Launch
We build the campaigns, test tracking end to end and launch with tight controls.
Live Search campaigns
-
04
Optimize & Report
We review search terms weekly, tune bids and report on leads, jobs and orders.
Weekly search term review
Case Studies
Results From Accounts We Manage
Real numbers from Google Ads accounts we manage.
Latest Guides and Insights
Google AdsRoofing
How to Market a Roofing Company: Channels That Bring Inspections
Google AdsRoofing
How to Get Roofing Leads Without Buying Shared Leads
Google AdsEcommerce
Product Feed Optimization for Google Shopping: What to Fix First
Conversion Rate OptimizationEcommerce
Abandoned Cart Recovery: How to Win Back Lost Checkouts
Google AdsEcommerce
Ecommerce PPC: How to Run Paid Ads That Actually Make a Profit
FAQ
Search Ads Questions
How are Search ads different from other Google Ads campaigns?
Search ads appear when someone types a query into Google, so they reach people already looking. Display, YouTube and Demand Gen reach people while they browse or watch, which suits building demand rather than capturing it.
What are negative keywords and why do they matter?
Negative keywords stop your ads showing for searches you do not want, such as jobs, free guides or services you do not offer. Without them, budget goes to clicks that were never going to buy.
Do you use broad match keywords?
Sometimes. Broad match can find useful searches when conversion tracking is accurate and negatives are in place. We decide match types per keyword group based on data, not as a blanket rule.
How do you know which searches bring customers?
We track calls, forms, bookings and orders, and where possible import offline sales from your CRM. That shows which keywords bring paying customers, not just enquiries.
How are you paid?
A monthly fee, a project fee or a percentage of ad spend, quoted in writing. Your ad budget is paid directly to the platforms.
Free Audit
Find Out Which Searches Waste Your Budget
We'll check your search terms, keywords and tracking and send a prioritized fix list. Reply within 12 hours.