Nov – Dec 2025
−79%
Cost per conversion
$176
Before
$36.67
After
2×Form leads
3.5×Phone calls
SEO Strategy & Research
SEO Strategy & Research That Shows Where to Win
We research what your buyers search, who ranks today and where the gaps are, then turn it into a prioritized SEO roadmap tied to leads, bookings and orders you can track.
- Google Partner Agency
- Leads Tracked to Sold Jobs
- Month to Month, No Lock-In
- Full Transparency
Keyword Research
Mapped to Intent
- Buyer searches Grouped by service and intent Mapped
- Questions Pulled from real search data Listed
- Local terms City and service pairs Mapped
- Low-value terms Flagged and set aside Cut
Gap Analysis
Where Rivals Rank
- Ranking pages Who owns each topic Checked
- Content gaps Topics you have not covered Found
- Link profiles Where their authority comes from Reviewed
- SERP features Snippets, maps and AI answers Noted
SEO Roadmap
Ordered by Impact
- Quick fixes Pages close to page one First
- New pages Gaps worth building Planned
- Technical work Blockers to clear Queued
- Tracking Leads and sales by page Set
Quick Answer
What Is SEO Strategy & Research?
SEO strategy and research is the planning work that comes before content and fixes. We find the searches your buyers use, check which competitors rank and why, spot the gaps you can realistically win, and turn it into a roadmap ordered by impact. Every page in the plan is tied to a lead, booking or order goal, so progress is measured in revenue, not rankings alone.
Led by Sazidul Azam · SEO & AI Search Lead
- Main output
- Prioritized SEO roadmap
- Research covers
- Keywords, competitors, content gaps
- Measured by
- Leads, bookings and orders
- Data ownership
- Stays in your name
What We Do
What Does Our SEO Strategy & Research Include?
Research, analysis and planning that tells your team what to build, fix and measure first.
- Keyword Research
- Buyer searches grouped by service, location and intent, with low-value terms filtered out.
- Competitor Analysis
- Who ranks for your money terms, what their pages do well and where they fall short.
- Content Gap Analysis
- Topics and questions your buyers search that your site does not answer yet.
- Site Architecture Plan
- A page structure that gives each service, location and topic one clear home.
- Prioritized Roadmap
- Work ordered by impact and effort, so quick wins ship first and bigger builds are planned.
- Measurement Setup
- Search Console and GA4 tracking that ties organic visits to leads, bookings and orders.
How We Work
Four Steps From Audit to Results
Four steps from research to a roadmap your team can act on.
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01
Audit
Review your current rankings, pages, Search Console data and tracking.
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02
Plan
Research keywords, competitors and gaps, then group them by intent and value.
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03
Build & Launch
Deliver the roadmap, page map and briefs, and set up organic conversion tracking.
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04
Optimize & Report
Review rankings and organic leads monthly and reorder the roadmap as results come in.
Case Studies
SEO Results From Accounts We Manage
We have not published an SEO case study yet. These results are from our Google Ads and tracking work for clients.
Latest Guides and Insights
Google AdsRoofing
How to Market a Roofing Company: Channels That Bring Inspections
Google AdsRoofing
How to Get Roofing Leads Without Buying Shared Leads
Google AdsEcommerce
Product Feed Optimization for Google Shopping: What to Fix First
Conversion Rate OptimizationEcommerce
Abandoned Cart Recovery: How to Win Back Lost Checkouts
Google AdsEcommerce
Ecommerce PPC: How to Run Paid Ads That Actually Make a Profit
FAQ
SEO Strategy Questions
How long does SEO research take?
It depends on the size of your site and market. A focused local business is quicker to research than a large store with many categories. We agree the scope and delivery date in writing before we start.
What do I get at the end of the research?
A keyword map grouped by intent, a competitor and gap summary, a page structure plan and a roadmap ordered by impact. Everything is shared in documents and tools that stay in your name.
Can my own team use the roadmap?
Yes. The roadmap is written so an in-house team or another agency can follow it. Each item states the page, the goal and why it matters. We can also carry out the work if you prefer.
How do you choose which keywords to target?
We weigh buyer intent, how closely the search matches what you sell, how strong the ranking pages are and whether a visit can turn into a lead, booking or order. Traffic alone is never the reason.
How are you paid?
A monthly fee or a project fee, quoted in writing.
Free Audit
Find the Searches Worth Winning First
We'll review your rankings, competitors and gaps and send a prioritized fix list. Reply within 12 hours.