6 months
2×
Booked inspections per month
10
Before
20
After
+88%Leads per month
−10%Cost per lead
Meta Ads Targeting
Meta Ads Targeting That Reaches Real Buyers
We build Facebook and Instagram audiences from your customer data and conversion signals, set clean exclusions, and track every lead or order back to the audience that produced it. Your ad account stays in your name.
- Google Partner Agency
- Leads Tracked to Sold Jobs
- Month to Month, No Lock-In
- Full Transparency
Audience Setup
Built From Your Data
- Customer list Hashed and matched Synced
- Website visitors Pixel and Conversions API Active
- Lookalike seeds Best customers only Set
- Engaged users Video and page actions Active
Exclusion Rules
No Wasted Impressions
- Past buyers Removed from prospecting Set
- Employees Excluded by list Set
- Recent leads Kept out of lead ads Set
- Overlap Checked across ad sets Fixed
Campaign Structure
Prospecting and Retargeting
- Broad prospecting Strong signals, open targeting Running
- Retargeting Viewers, carts and leads Running
- Retention Repeat buyers and upsells Running
- Budget split Matched to funnel stage Set
Quick Answer
What Is Meta Ads Targeting?
Meta Ads targeting decides who sees your Facebook and Instagram ads. Today it works best with broad audiences guided by strong signals: accurate conversion data, customer lists and smart exclusions. We set up prospecting, retargeting and retention audiences, keep past buyers out where they waste spend, and judge each audience by the leads, bookings and orders it actually produces.
Led by Sirajul Islam · Paid Media Manager
- Platforms
- Facebook, Instagram and Audience Network
- Audience types
- Prospecting, retargeting and retention
- Data sources
- Pixel, Conversions API, customer lists
- Account ownership
- Always in your name
What We Do
What Does Our Meta Ads Targeting Include?
Every audience is built from your own data and judged by the sales it brings in.
- Customer List Audiences
- Hashed customer lists synced from your CRM or store to seed lookalikes and retention campaigns.
- Broad Prospecting
- Open targeting guided by clean conversion signals, so Meta finds buyers rather than browsers.
- Retargeting Windows
- Site visitors, video viewers and cart abandoners grouped by intent and recency.
- Exclusions
- Past buyers, recent leads and staff kept out of campaigns where they waste spend.
- Funnel Structure
- Prospecting, retargeting and retention separated, with budgets matched to each stage.
- Audience Reporting
- Each audience judged by leads, bookings and orders, not clicks or reach.
How We Work
Four Steps From Audit to Results
A clear process that starts with what your data already tells us.
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01
Audit
We review audiences, overlap, exclusions and the conversion data feeding Meta.
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02
Plan
We map prospecting, retargeting and retention audiences to your funnel and budget.
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03
Build & Launch
We build lists, exclusions and ad sets, then launch with tracking checked.
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04
Optimize & Report
We shift budget toward audiences that bring sales and report in plain language.
Case Studies
Results From Meta Accounts We Manage
Real numbers from accounts we manage, tracked through to sales.
Latest Guides and Insights
Google AdsRoofing
How to Market a Roofing Company: Channels That Bring Inspections
Google AdsRoofing
How to Get Roofing Leads Without Buying Shared Leads
Google AdsEcommerce
Product Feed Optimization for Google Shopping: What to Fix First
Conversion Rate OptimizationEcommerce
Abandoned Cart Recovery: How to Win Back Lost Checkouts
Google AdsEcommerce
Ecommerce PPC: How to Run Paid Ads That Actually Make a Profit
FAQ
Meta Ads Targeting Questions
Is broad targeting better than interest targeting on Meta?
Often, yes, when your conversion data is strong. Broad targeting gives Meta room to find buyers using your signals. We still test interests and lookalikes where data is thin or the offer is very niche.
Do you use customer lists, and is that safe?
Yes. Customer lists are hashed before upload, so Meta matches people without receiving readable data. We only use lists you have permission to use and keep them synced from your CRM or store.
How do you stop ads showing to people who already bought?
We build exclusion audiences from purchase events and customer lists, then apply them to prospecting campaigns. Retention campaigns can still target past buyers on purpose with upsell or repeat offers.
Can you work with our existing ad account?
Yes. We work inside your Business Manager with partner access. The ad account, pixel, audiences and data stay in your name, and you keep everything if we stop working together.
How are you paid?
A monthly fee, a project fee or a percentage of ad spend, quoted in writing. Your ad budget is paid directly to the platforms.
Free Audit
See Which Meta Audiences Actually Sell
We'll check your audiences, exclusions and signal quality and send a prioritized fix list. Reply within 12 hours.